NBC Chases Millennials With Every-Viewer-Counts Olympic Strategy - Bloomberg
Scarlett Johansson vs. Disney: How should talent be paid for streaming? - Los Angeles Times
NFL TV partners giving away ads to make up for lower ratings
Netflix Misses Early Ad Delivery Targets, Gives Money Back to Advertisers - Report
The Upfronts are Changing: Here's Everything You Need to Know, Insights
Broadcasting (Chapter 7) - Entertainment Industry Economics
Insider Advertising: Brands Skittish Over Olympic Ad Buys
Broadcasting (Chapter 7) - Entertainment Industry Economics
provides make goods to advertisers for viewership shortfall - NBC Sports
TV Networks Compete for Top Spot Ahead of November Sweep's Period - WSJ