Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth, by Deepak Abbot, Growth Bug — Technology, Product, Growth
PhonePe retains top position with 42% UPI market share in January
Cash use decline as UPI to drive India's e-com market to reach $150 bn in 2026, ET Retail
'UPI Chalega' campaign promotes mobile-led digital payments, Marketing & Advertising News, ET BrandEquity
UPI market cap rules may be put off; banks tell customers to tokenise cards
UPI In 2021: PhonePe, Google Pay Lead Market Share
Marketing Maverick, Business
Convenient right? #upi #india #hitachi #marketing #marketingstories
NPCI extends market cap deadline for third-party UPI apps by another two years
UPI In July: Phonepe, Google Pay, Paytm Hold 95% Market